BT Digital Music Awards

Originally published on Londonist September 30, 2011

Londoner Jessie J is officially crowned pop princess after winning three gongs at the glittering BT Digital Music Awards which took place at Camden’s Roundhouse last night.

The Do It Like A Dude singer won Best Newcomer, Best Female, and beat Adele – who had three nominations in the category – to win Best Song for Price Tag, although she didn’t attend the ceremony.

Reality boyband (and incredibly good looking) JLS continued last year’s success by being crowned Best Group for the second year running as well as Best Video for Eyes Wide Shut, while The Streets won Artist Of The Year.

Recent Londonist interviewee Ed Sheeran won Breakthrough Artist Of The Year and wowed Camden with a rendition of his single The A Team, but Sheeran’s performance couldn’t beat Nicola Roberts’ jaw dropping acoustic version of Yo Yo from the Girls Aloud singer’s debut solo album Cinderella Eyes. (another wow for the fact she must have hotfooted it from Camden to appear on The Week with Michael Portillo, Alan Johnson and Sir David Frost to talk about bullying, Ed).

The BT Digital Music Awards also celebrates music technology with apps and online listening sites receiving awards. Unsurprisingly this meant iTunes, You Tube and Radio 1 winning gongs for buying, hearing and discovering new music.

The ceremony was hosted by Caroline Flank and moustachioed TV funny man Rufus Hound, with performances from an excitable Rizzle Kicks, a silver Marina and the Diamonds and former Busted and Fightstar frontman, the rather tall Charlie Simpson.

BBC 6 Music’s Adam and Joe Show deservedly won Best Radio Show/Podcast with Adam Buxton quipping: “Is there any chance BT will upgrade our broadband now?”

Continued here.

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